Chat in search integration for e-commerce platforms

A quick note to self: The previous week, I saw again an interesting way of bringing automated chat technology into a mobile interface using the “question” button in one of the prominent buttons on top of e-commerce giant Amazon. Ref: https://www.marketplacepulse.com/articles/amazon-adds-an-ai-shopping-assistant

I wonder why Amazon is choosing a separate entrance for its shopping advisory functionality. It could be integrated with the search bar on top of the page. However, at the moment of writing, they chose not to do so…

Also, a “questions” labeled button gives me the expectation of ending up on a FAQ page. Anyway, let’s see if this becomes a more used user pattern. Therefore I am just adding this article as another example of integrating chatbot technology into the app (but keeping search separate) of an e-commerce platform.